A comprehensive analysis of the latest pacing trends – powered by AI and updated daily to keep you ahead of the curve. And to keep that personal, ShareBuilder human touch, our weekly videos walk you through the latest findings, helping you make sense of the changes and optimizing your decision-making process. Welcome to the future of media sales – concise, intelligent, and always at your fingertips.
TV Forecast
Q1 Forecast
Among All SB Stations, the pacing for Local + National changed by 0.1, for Local TV remained unchanged with a pacing change of 0.0, and National TV experienced an upward adjustment with a pacing change of 0.3 from last week. These figures reference week-over-week fluctuations relative to last year’s values.
In some cases, individual revenue categories moved in the opposite direction compared to All SB Stations. For example, while All SB Stations’ National TV saw an increase, the CBS category shows a modest positive change of 0.2 in National TV but holds a negative pace for both Local + National and Local TV. Similarly, NBC credits its Local + National and National TV with positive pacing changes contrasting with the overall negative figures from All SB Stations. DMA segments like DMA 66-100 and regions such as the NorthEast also demonstrate distinct pacing shifts, with DMA 66-100 recording a positive change in Local + National and NorthEast showing upward movement for National TV alongside contrasting figures in Local TV.
Powered by ChatGPT - Updated 03-28-2026
Q2 Forecast
All SB Stations show current pacing for Local + National at –10.9 pacing, for Local TV at –11.0 pacing, and for National TV at –10.8 pacing compared to last year. These pacing values are presented as standalone figures for each revenue category without averaging or combining them.
Some revenue categories pace in the opposite direction relative to their All SB Stations counterparts. Notably, in the affiliations, FOX National TV posts a positive pacing of 6.2 pacing and MNTV National TV records a positive pacing of 16.6 pacing, while MNTV Local + National achieves a pacing of 1.3 pacing. These instances contrast with the negative pacing seen in All SB Stations, and similar contrasts emerge within selected affiliation data.
Powered by ChatGPT - Updated 03-28-2026
Weekly Forecast
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