SB Exec Summary

Daily Insights

Powered by AI. Backed by people.

A comprehensive analysis of the latest pacing trends – powered by AI and updated daily to keep you ahead of the curve. And to keep that personal, ShareBuilder human touch, our weekly videos walk you through the latest findings, helping you make sense of the changes and optimizing your decision-making process. Welcome to the future of media sales – concise, intelligent, and always at your fingertips.

TV Forecast

Q2 Forecast

Q3 Forecast

Weekly Forecast

Q2 Local+National

Week-to-Week Pacing Changes

Last week’s positive momentum was short-lived. Pacing declined again this week for the quarter, down 0.3 points.

  • April was flat week to week.

  • May lost 0.5 points.

  • June dropped 0.6 points.

Focusing on May: while the month was down overall, there were some pockets of growth. NBC, Fox, and CW affiliates picked up pace, as did the Northeast and South Central regions, and the 21–65 DMA group saw gains.

Forecast Updates

NAB energy may have gotten to me last week. I was a bit too optimistic about potential upside to my Q2 forecasts driven by late-breaking business. Since then, pacing has trended down across the quarter, particularly in May and June, so I’ve lowered my estimates in all three months.

That said, there are still signs the quarter may be breaking late. April didn’t decline this past week. In fact, it may have improved if not for lost dollars at our ABC stations due to special news coverage interrupting the NBA playoff game on Saturday.

Seeing continued momentum within the month, paired with declines ahead of future months, suggests we may be pulling in more dollars in-month than last year. April began improving almost immediately once the month started, so I’ll be watching closely for a similar uptick in May over the next few days.

Here are this week’s forecasts:

Q2 vs. 2025:

  • April: -13.4% – down 0.3 points from last week

  • May: -11.9% – down 0.2 points from last week

  • June: -4.1% – down 0.5 points from last week

  • Q2 Total: -9.9% - down 0.3 points from last week

2026 vs. 2025:

  • Q1: -2.0%

  • Q2: -9.9%

  • Q3: -10.5%

  • Q4: -13.7%

  • 2026: -8.9%

ShareBuilders Recent News