A comprehensive analysis of the latest pacing trends – powered by AI and updated daily to keep you ahead of the curve. And to keep that personal, ShareBuilder human touch, our weekly videos walk you through the latest findings, helping you make sense of the changes and optimizing your decision-making process. Welcome to the future of media sales – concise, intelligent, and always at your fingertips.
TV Forecast
Q1 Forecast
For All SB Stations, Local + National pacing changed by 0.2, Local TV pacing increased by 0.1, and National TV pacing saw a 0.1 change from last week. Each revenue category is referenced independently using its week-over-week change as provided in the data.
In other segments, some revenue categories moved in the opposite direction to All SB Stations. For example, FOX’s Local TV pacing experienced a negative change (–0.1) while All SB Stations posted a positive change, and both CW and MNTV reported negative changes for their Local + National or National TV pacing. In addition, DMA 66-100’s Local + National and Local TV pacing changed in the negative direction, and NorthEast’s National TV pacing dipped by –0.2, contrasting with the positive changes seen in All SB Stations.
Powered by ChatGPT - Updated 03-19-2026
Q2 Forecast
At All SB Stations, Local + National reports a current pacing of –12.6, Local TV shows a current pacing of –10.9, and National TV posts a current pacing of –18.1 compared to last year. These figures are presented for the revenue categories without averaging or combining pacing changes, and each revenue category retains its own current pacing value.
Looking across other segments, certain revenue categories are pacing in the opposite direction. FOX’s National TV leads with a positive current pacing of 17.2, while MNTV’s National TV is at a positive current pacing of 10.7. In contrast, many affiliations such as ABC, CBS, and NBC continue to exhibit negative current pacing in their comparable revenue categories, and several DMA groupings and regions still maintain negative figures relative to All SB Stations.
Powered by ChatGPT - Updated 03-19-2026
Weekly Forecast
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