A comprehensive analysis of the latest pacing trends – powered by AI and updated daily to keep you ahead of the curve. And to keep that personal, ShareBuilder human touch, our weekly videos walk you through the latest findings, helping you make sense of the changes and optimizing your decision-making process. Welcome to the future of media sales – concise, intelligent, and always at your fingertips.
TV Forecast
Q1 Forecast
For All SB Stations, the Local + National pacing remained unchanged with a 0.0 week-over-week change, while Local TV saw a 0.1 point decline and National TV experienced a 0.1 point increase from last week.
Looking at other revenue categories, some metrics moved in the opposite direction compared to All SB Stations. For example, NBC’s National TV pacing declined by 0.4 as opposed to All SB Stations’ 0.1 increase, and ABC’s Local TV pacing rose by 0.2 while All SB Stations’ Local TV pacing dropped by 0.1. Additionally, DMA 21-65’s National TV pacing changed by –0.2, contrasting with the slight increase noted for All SB Stations’ National TV, and the Midwest region’s Local TV pacing gained 0.2 compared to a decline of 0.1 for All SB Stations.
Powered by ChatGPT - Updated 03-12-2026
Q2 Forecast
Across All SB Stations, Local + National is at a current pacing of –11.9, Local TV stands at –9.2, and National TV is at –22.2. These numbers are the reported current pacing values compared to last year and are presented in their respective revenue categories without any combination or averaging of the data.
In contrast, some revenue categories are pacing in the opposite direction as their All SB Stations equivalents. For example, FOX’s National TV is reporting a positive pacing of 19.0 while MNTV’s National TV is showing a positive pacing of 18.5, diverging from the negative pacing seen in All SB Stations for National TV. These examples from the affiliation grouping highlight instances where the current pacing moves in the opposite direction.
Powered by ChatGPT - Updated 03-12-2026
Weekly Forecast
We're sorry, but Our Forecast failed to load. Please try again shortly.