For All SB Stations, the change in pacing since last week was 0.0 for Local + National, –0.1 for Local TV, and +0.2 for National TV. That is, compared to last week, the Local + National pacing remained unchanged, Local TV experienced a slight downward change of –0.1, and National TV saw a modest upward change of +0.2.
In contrast, several revenue categories across different segments shifted in the opposite direction compared to their All SB Stations counterparts. For National TV, where All SB Stations reported a +0.2 change, NBC and FOX registered negative changes (–0.4 and –0.1, respectively), and DMA 21-65 also noted a –0.4 shift. On the Local TV side, while All SB Stations had a –0.1 change, FOX, CW, MNTV, Independent, as well as DMAs 1–20 and 21–65, posted positive pacing changes. Additionally, the NorthEast region’s Local TV recorded a positive change, marking a difference from the overall negative movement observed for Local TV in All SB Stations.