A comprehensive analysis of the latest pacing trends – powered by AI and updated daily to keep you ahead of the curve. And to keep that personal, ShareBuilder human touch, our weekly videos walk you through the latest findings, helping you make sense of the changes and optimizing your decision-making process. Welcome to the future of media sales – concise, intelligent, and always at your fingertips.
TV Forecast
Q1 Forecast
For All SB Stations, the Local + National pacing remained unchanged with a pacing change of 0.0, while Local TV and National TV both improved with pacing changes of 0.1 each from last week.
Looking across other revenue categories, there are instances where changes for an affiliation, DMA, or region moved in the opposite direction compared to All SB Stations. For example, Independent stations posted declines on Local + National (–0.1), Local TV (–0.2), and National TV (–0.1) pacing, contrasting with the overall positive shifts seen in Local TV and National TV. Additionally, DMA 66-100 saw negative pacing changes on Local + National (–0.2), Local TV (–0.2), and National TV (–0.3), while the South Atlantic region also experienced negative shifts on Local + National (–0.2), Local TV (–0.1), and National TV (–0.4).
Powered by ChatGPT - Updated 03-23-2026
Q2 Forecast
All SB Stations report current pacing for Local + National at -13.0, Local TV at -11.3, and National TV at -17.5. These figures stand in direct comparison to last year, with each revenue category showing its own current pacing value as of today. Each revenue category remains distinct in its pacing without averaging, emphasizing the individual performance of Local TV, National TV, and Local + National.
Some revenue categories record current pacing in the opposite direction relative to their All SB Stations counterparts. For example, FOX’s National TV shows a positive current pacing while most All SB Stations’ National TV remains negative. Similarly, MNTV demonstrates positive current pacing for both Local + National and National TV, contrasting with the All SB Stations figures. A few DMAs and regions, such as select metrics in DMA categories and regions like the NorthEast, also exhibit divergent pacing directions when compared with the overall All SB Stations data.
Powered by ChatGPT - Updated 03-23-2026
Weekly Forecast
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