A comprehensive analysis of the latest pacing trends – powered by AI and updated daily to keep you ahead of the curve. And to keep that personal, ShareBuilder human touch, our weekly videos walk you through the latest findings, helping you make sense of the changes and optimizing your decision-making process. Welcome to the future of media sales – concise, intelligent, and always at your fingertips.
TV Forecast
Q1 Forecast
For All SB Stations, Local + National and Local TV maintained pacing with no change, while National TV saw a pacing increase of 0.2 since last week. These numbers reflect the week-over-week adjustments for each revenue category: Local + National at 0.0, Local TV at 0.0, and National TV at a 0.2 increase.
In contrast, some revenue categories in specific affiliations, DMAs, and regions moved in the opposite direction to their All SB Stations counterparts. For instance, ABC and Independent in Local + National both reported decreases (–0.1) when All SB Stations remained unchanged, while FOX in National TV posted a –0.1 shift compared to an overall increase. DMA 101+ in Local + National also moved negatively (–0.3), and the Midwest region’s Local + National shifted downward (–0.2) relative to the overall pacing.
Powered by ChatGPT - Updated 03-17-2026
Q2 Forecast
For All SB Stations, the current pacing stands at –13.0 for Local + National TV, –10.5 for Local TV, and –21.6 for National TV. These figures represent the current pacing as compared to last year, delivered for each revenue category without averaging or combining any values.
A number of revenue categories show pacing in an opposite direction relative to their All SB Stations counterparts. For example, in the Affiliations group, Fox’s National TV reports a positive current pacing of 13.6 and MNTV’s National TV posts a positive current pacing of 12.7, contrasting sharply with the All SB Stations’ National TV pacing. Similar differences can be seen when looking across various DMAs and regions as well as other affiliations, where several categories in National TV are pacing in the opposite direction compared to All SB Stations.
Powered by ChatGPT - Updated 03-17-2026
Weekly Forecast
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