A comprehensive analysis of the latest pacing trends – powered by AI and updated daily to keep you ahead of the curve. And to keep that personal, ShareBuilder human touch, our weekly videos walk you through the latest findings, helping you make sense of the changes and optimizing your decision-making process. Welcome to the future of media sales – concise, intelligent, and always at your fingertips.
TV Forecast
Q1 Forecast
For All SB Stations, today's pacing has shifted by +0.1 for Local + National, remained unchanged at 0.0 for Local TV, and increased by +0.2 for National TV when compared to the previous week. Each category reflects its own week-over-week change without averaging or combining the figures.
In contrast, several revenue categories in other segments moved in the opposite direction. For instance, CW and Independent saw negative pacing changes for Local + National and Local TV, with Independent also recording a negative shift for National TV, while MNTV experienced negative changes in its Local + National and Local TV areas. Additionally, the Midwest region noted negative pacing changes for both Local + National and Local TV compared to the corresponding positive shifts in All SB Stations.
Powered by ChatGPT - Updated 03-27-2026
Q2 Forecast
For All SB Stations, the Local + National revenue category has a current pacing of –11.5, Local TV currently paces at –11.0, and National TV is showing a current pacing of –12.8. Each revenue category records its own current pacing without averaging, and the values remain distinct for their respective metrics when compared to last year’s performance.
Across other segments, some revenue categories pace in an opposite direction compared to All SB Stations. FOX’s National TV, for example, displays a positive current pacing of 5.4, and MNTV’s National TV reports a positive current pacing of 14.2. Among affiliations, these figures contrast with the overall negative pacing observed for All SB Stations, while various DMAs and regions typically continue to exhibit negative current pacing for their revenue categories.
Powered by ChatGPT - Updated 03-27-2026
Weekly Forecast
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