A comprehensive analysis of the latest pacing trends – powered by AI and updated daily to keep you ahead of the curve. And to keep that personal, ShareBuilder human touch, our weekly videos walk you through the latest findings, helping you make sense of the changes and optimizing your decision-making process. Welcome to the future of media sales – concise, intelligent, and always at your fingertips.
TV Forecast
Q1 Forecast
For All SB Stations today, the pacing change from last week was 0.2 for Local + National, 0.1 for Local TV, and 0.1 for National TV. These figures represent the week-over-week differences as indicated by the change_in_pacing_since_last_week values for each revenue category.
Looking across other groups, some revenue categories moved in the opposite direction relative to All SB Stations. For example, in the affiliation group, NBC’s pacing for Local + National and for Local TV shifted by –0.1 and –0.2 respectively, while CW’s National TV pacing changed by –0.5 and MNTV’s National TV by –0.3. Additionally, in DMA 101+, National TV pacing experienced a –0.5 change compared to the positive change in All SB Stations, and in the Midwest region, National TV pacing dropped by –0.1, contrasting with the overall positive pacing change.
Powered by ChatGPT - Updated 03-18-2026
Q2 Forecast
For All SB Stations, Local + National is reporting a current pacing of –13.0, Local TV has a current pacing of –10.8, and National TV posts a current pacing of –20.3. Each revenue category maintains its own current pacing without any aggregation of the values, and these figures are presented as they stand compared to last year.
Some revenue categories are showing pacing in the opposite direction to that of All SB Stations. For instance, FOX’s National TV is posting a current pacing of 12.3 and MNTV’s National TV is at 10.5. In other areas across affiliations, DMAs, and regions, current pacing remains in the negative range while these specific revenue categories move in the positive direction.
Powered by ChatGPT - Updated 03-18-2026
Weekly Forecast
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