A comprehensive analysis of the latest pacing trends – powered by AI and updated daily to keep you ahead of the curve. And to keep that personal, ShareBuilder human touch, our weekly videos walk you through the latest findings, helping you make sense of the changes and optimizing your decision-making process. Welcome to the future of media sales – concise, intelligent, and always at your fingertips.
TV Forecast
Q1 Forecast
For All SB Stations, the pacing for Local + National and Local TV remained unchanged with a change of 0.0, while National TV recorded a pacing increase of 0.2 compared to last week. This reflects that for the composite and local revenue categories there was no week-over-week shift, whereas National TV saw a modest uptick in pacing from its previous levels.
Looking across other categories, several revenue segments shifted in the opposite direction to All SB Stations’ National TV change. On the affiliation front, ABC, NBC, FOX, and CW all posted negative pacing changes for National TV with -0.2, -0.1, -0.3, and -0.2 respectively. In the DMA arena, DMA 101+ recorded a negative pacing change of -0.7 for National TV. Regionally, the NorthEast saw National TV pacing decline, and South Atlantic also registered a negative pacing change of -0.3 for National TV, differing from the slight positive movement seen in All SB Stations.
Powered by ChatGPT - Updated 03-15-2026
Q2 Forecast
For All SB Stations, the current pacing for Local + National is –12.3 pacing, for Local TV it is –9.5 pacing, and for National TV it is –22.1 pacing compared to last year. Each revenue category is noted individually within this grouping, with Local TV and Local + National maintaining a less negative current pacing than National TV.
In contrast, some individual groups show revenue categories pacing in the opposite direction to their All SB Stations equivalent. For example, FOX's National TV displays positive current pacing at 11.4 pacing, and MNTV’s National TV shows a positive pace of 15.9 pacing, while the overall All SB Stations National TV remains negative. Other segments from affiliations, DMAs, and regions follow different trajectories compared to the All SB Stations benchmarks, highlighting these variations in each revenue category.
Powered by ChatGPT - Updated 03-15-2026
Weekly Forecast
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