For All SB Stations, pacing for Local + National improved by 0.2, Local TV also increased by 0.2, and National TV saw a 0.2 boost from last week. These changes reflect the week-over-week movement in pacing for each corresponding revenue category as compared to the previous values. In contrast, some categories are moving in the opposite direction to All SB Stations. For example, under the CW affiliation, pacing for Local + National, Local TV, and National TV all declined by 0.3, 0.3, and 0.5 respectively. Additionally, in DMA 66-100, both Local + National and Local TV pacing dropped by 0.1 and 0.2, and DMA 101+ National TV pacing fell by 0.3. Likewise, in the NorthEast region, National TV pacing declined by 0.2, highlighting revenue categories shifting oppositely compared to All SB Stations.

All SB Stations report current pacing for Local TV at –11.3, National TV at –17.5, and Local + National at –13.0. These revenue categories maintain their negative pacing as of today compared to last year. Across the board, some revenue categories pace in the opposite direction to their All SB Stations counterparts. For instance, FOX and MNTV appear with distinct pacing shifts; FOX National TV shows a positive current pacing at 3.3 while MNTV’s Local + National and National TV pace at 1.1 and 12.7 respectively. Additionally, various DMAs and regions exhibit divergent pacing, with select DMAs and regions reporting less negative or even positive current pacing in one revenue category relative to All SB Stations.