A comprehensive analysis of the latest pacing trends – powered by AI and updated daily to keep you ahead of the curve. And to keep that personal, ShareBuilder human touch, our weekly videos walk you through the latest findings, helping you make sense of the changes and optimizing your decision-making process. Welcome to the future of media sales – concise, intelligent, and always at your fingertips.
TV Forecast
Q1 Forecast
For All SB Stations, today's pacing change compared to last week remained flat for Local + National and Local TV, while National TV registered a 0.1 pacing increase. Each category was reviewed independently using its change_in_pacing_since_last_week value, keeping the comparisons strictly within the revenue category.
Looking at segments moving in the opposite direction for National TV, several affiliations and markets stand out. Among affiliations, ABC National TV and FOX National TV both posted negative pacing changes of –0.3 and –0.2 respectively, while CW National TV also shifted –0.2 pacing compared to the overall weekly increase. Additionally, DMA 101+ National TV declined by –0.5 pacing and South Atlantic National TV dropped –0.4 pacing, highlighting some segments moving against the overall National TV trend.
Powered by ChatGPT - Updated 03-16-2026
Q2 Forecast
For All SB Stations, Local + National currently pace at –12.3, Local TV currently pace at –9.5, and National TV currently pace at –22.1. These values represent the quarter pacing as of today and are provided in the revenue categories directly without combining or averaging. The pacing figures for each category remain distinct and reflect the current standing compared to last year.
Other revenue categories show instances where pacing moves in the opposite direction relative to their All SB Stations equivalents. For example, in the National TV category, FOX reports a current pacing of 11.4 and MNTV reports a current pacing of 15.9, which contrasts with the negative pacing seen for All SB Stations’ National TV. Additionally, various affiliations and regions such as select DMA segments demonstrate pacing directions that differ from the overall All SB Stations benchmarks, highlighting differing patterns within the revenue categories without merging or averaging the individual pacing figures.
Powered by ChatGPT - Updated 03-16-2026
Weekly Forecast
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