A comprehensive analysis of the latest pacing trends – powered by AI and updated daily to keep you ahead of the curve. And to keep that personal, ShareBuilder human touch, our weekly videos walk you through the latest findings, helping you make sense of the changes and optimizing your decision-making process. Welcome to the future of media sales – concise, intelligent, and always at your fingertips.
TV Forecast
Q1 Forecast
Today's pacing changes for All SB Stations show that for Local + National the pacing remained unchanged at 0.0, Local TV saw a decrease of -0.1 pacing, and National TV experienced an increase of +0.3 pacing compared to last week.
Revenue categories that moved in the opposite direction from their All SB Stations counterparts include NBC's National TV, which declined by -0.4 pacing compared to an overall increase, and FOX's Local TV and National TV that shifted upward by +0.2 and downward by -0.4 pacing respectively versus -0.1 and +0.3 pacing overall. Additionally, DMA 21-65’s Local TV increased by +0.1 pacing while DMA 101+’s National TV dropped by -0.5 pacing, and the South Atlantic region’s National TV fell by -0.4 pacing, in contrast to their All SB Stations equivalents.
Powered by ChatGPT - Updated 03-14-2026
Q2 Forecast
All SB Stations show current pacing of -12.4 for Local + National, -9.7 for Local TV, and -21.9 for National TV. Each revenue category maintains its own pacing without averaging or combining values, and the figures remain as stated for this period compared to last year.
Across the data, the National TV category stands out in some cases for pacing in the opposite direction relative to All SB Stations. For instance, FOX and MNTV display positive pacing of 12.5 and 18.1 respectively for National TV, while the overall National TV pacing for All SB Stations is negative. Other segments from various affiliations, DMAs, or regions remain in line with or on the same directional pacing as their All SB Stations equivalent.
Powered by ChatGPT - Updated 03-14-2026
Weekly Forecast
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