SB Exec Summary

Daily Insights

Powered by AI. Backed by people.

A comprehensive analysis of the latest pacing trends – powered by AI and updated daily to keep you ahead of the curve. And to keep that personal, ShareBuilder human touch, our weekly videos walk you through the latest findings, helping you make sense of the changes and optimizing your decision-making process. Welcome to the future of media sales – concise, intelligent, and always at your fingertips.

TV Forecast

Q1 Forecast

Q2 Forecast

Weekly Forecast

Q1 Local+National

Week-to-Week Pacing Changes

For the first time in a few weeks, Q1 Core pace grew, picking up 0.3 points.

·      January lost 0.3 points in its final days.

·      February was flat week to week.

·      March picked up 0.7 points.

Many groups saw March growth, with declines only in NBC, MyNet, and Independent stations; the South Central region; and the DMA 101+ group.

Forecast Updates

Last week I raised January slightly, but brought it back down this week as the month closed. It may see a slight change as the month is reconciled, but in the end, the month finished down about 4% from last year.

March looked like it would finish down about 4% too, but today I’m thrilled to report that I see upside, and I’m raising the month to nearly -3%. Some of that growth is specific to CBS stations and big March Madness buys, to be fair, but we also saw positive movement for other networks. It appears that as we approach the beginning of the Olympics and the Super Bowl, buyers are ready to look beyond those events in March and beyond. Better late than never!

We’re hearing about cancellations for Buick/Chevy/GMC due to low inventory, with the cutbacks so far impacting Q1 only. We’re thrilled that our automaker friends are selling out, but are hopeful they can align their production with demand and keep schedules on the air.

Here are this week’s forecasts:

Q1 vs. 2025:

·      -4.1% for January – down 0.3 points from last week

·      +4.4% for February – up 1.1 points from last week

·      -3.1% for March – up 0.2 points from last week

·      -1.0% for the quarter – up 0.3 points from last week

 

2026 vs. 2025:

·      Q2: -6.8%

·      Q3: -8.5%

·      Q4: -11.7%

·      2026: -7.0%

 

ShareBuilders Recent News