A comprehensive analysis of the latest pacing trends – powered by AI and updated daily to keep you ahead of the curve. And to keep that personal, ShareBuilder human touch, our weekly videos walk you through the latest findings, helping you make sense of the changes and optimizing your decision-making process. Welcome to the future of media sales – concise, intelligent, and always at your fingertips.
TV Forecast
Q1 Forecast
For All SB Stations, the pacing for Local + National changed by 0.1, for Local TV by 0.1, and for National TV by 0.2 since last week. These values show week-over-week shifts compared to last week’s pacing, with all three revenue categories reflecting a positive change.
Looking across other segments, there are multiple cases where pacing changed in the opposite (negative) direction compared to All SB Stations. For example, CW’s Local + National pacing shifted by –0.5 and its National TV by –0.6, while DMA 66-100 experienced a negative change of –0.3 in Local + National and –0.2 in Local TV. In addition, NorthEast’s National TV and DMA 101+’s National TV both showed negative pacing adjustments of –0.2, highlighting several instances among affiliations, DMAs, and regions where the change contrasts with the upward movement seen in All SB Stations.
Powered by ChatGPT - Updated 03-21-2026
Q2 Forecast
All SB Stations report a current pacing of -11.0 for Local TV, -17.4 for National TV, and -12.7 for Local + National when compared to last year. Each revenue category is presented individually without any averaging or combining of the pacing data, and the comparison is shown strictly through its respective current pacing.
Some revenue categories show a current pacing that moves in the opposite direction compared to its equivalent in All SB Stations. For example, FOX’s National TV displays a positive current pacing of 2.6, while MNTV presents a positive current pacing of 2.3 for Local + National and 16.6 for National TV. In addition, various affiliations and regions like CBS in certain markets or DMA segments also report distinct current pacing values that contrast the overall negative trend observed in All SB Stations.
Powered by ChatGPT - Updated 03-21-2026
Weekly Forecast
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