A comprehensive analysis of the latest pacing trends – powered by AI and updated daily to keep you ahead of the curve. And to keep that personal, ShareBuilder human touch, our weekly videos walk you through the latest findings, helping you make sense of the changes and optimizing your decision-making process. Welcome to the future of media sales – concise, intelligent, and always at your fingertips.
TV Forecast
Q1 Forecast
For All SB Stations, pacing changes from last week were as follows: Local + National held steady with a 0.0 pacing change, Local TV increased by 0.1 pacing, and National TV also increased by 0.1 pacing. Each revenue category's pacing is reported independently without any averaging of the values.
Among other revenue categories, some showed pacing changes in the opposite direction compared to their All SB Stations equivalent. Notably, certain affiliations such as ABC for National TV registered a -0.1 pacing change while Independent’s Local + National and National TV shifted by -0.1 and -0.3 pacing, respectively. In addition, on the DMA side, DMA 66-100 and DMA 101+ displayed negative pacing changes in Local + National (–0.1 and –0.2, respectively) as well as DMA 101+ National TV (–0.3 pacing). Regions such as the Midwest and South Atlantic also saw Local TV or National TV pacing changes that contrasted with the All SB Stations' positive pacing moves.
Powered by ChatGPT - Updated 03-24-2026
Q2 Forecast
All SB Stations report current pacing for Local + National at –12.4 pacing, Local TV at –10.9 pacing, and National TV at –16.4 pacing. Each revenue category displays its own current pacing metric, with Local + National and Local TV pacing slightly less negative than National TV. These figures reflect the latest pacing compared to last year without averaging or combining the revenue categories.
In the broader breakdown, some revenue categories move in the opposite direction to All SB Stations. For example, in affiliation, FOX’s National TV posts a positive pacing of 4.0, while MNTV shows a positive pacing of 1.8 for Local + National and 13.6 for National TV, contrary to the overall negative pacing. These differences can be observed alongside variations across certain DMAs and regions as they maintain revenue-category–specific current pacing.
Powered by ChatGPT - Updated 03-24-2026
Weekly Forecast
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