A comprehensive analysis of the latest pacing trends – powered by AI and updated daily to keep you ahead of the curve. And to keep that personal, ShareBuilder human touch, our weekly videos walk you through the latest findings, helping you make sense of the changes and optimizing your decision-making process. Welcome to the future of media sales – concise, intelligent, and always at your fingertips.
TV Forecast
Q3 Forecast
For All SB Stations, pacing changes since last week show that Local + National pacing increased by 1.1, Local TV pacing increased by 0.3, and National TV pacing increased by 2.6. Each category’s pacing reflects a week-over-week improvement relative to last year’s levels.
Several revenue categories moved in the opposite direction compared to All SB Stations. For example, FOX’s Local + National pacing fell by 1.1 while its Local TV and National TV pacing declined by 1.0 and 1.4 respectively, which contrasts with the increases seen overall. Additionally, within the Independent affiliation, Local TV pacing decreased by 0.6, and in the DMA segment DMA 21-65, Local TV pacing dropped by 0.9. In the regional breakdown, the South Atlantic report shows Local + National pacing falling by 0.4 and the NorthEast market’s Local TV pacing declining by 1.3, marking a reversal to negative changes relative to the All SB Stations figures.
Powered by ChatGPT - Updated 07-01-2026
Q4 Forecast
All SB Stations show current pacing of -7.2 for Local + National, -3.0 for Local TV, and -28.3 for National TV. These figures define the quarter pacing as of today when compared to last year for each revenue category in the All SB Stations group.
Looking across the board, several revenue categories are pacing in the opposite direction relative to their All SB Stations equivalents. For example, the Independent affiliation is pacing in the positive for Local + National at 9.8 and Local TV at 13.0, while ABC’s Local TV of -0.9 contrasts with the All SB Stations’ -3.0 pacing. Similarly, regions like South Atlantic and NorthEast display positive pacing on Local TV at 6.8 and 2.6 respectively, offering a different pacing direction compared to the All SB Stations’ negative figures for that category.
Powered by ChatGPT - Updated 07-01-2026
Weekly Forecast
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