A comprehensive analysis of the latest pacing trends – powered by AI and updated daily to keep you ahead of the curve. And to keep that personal, ShareBuilder human touch, our weekly videos walk you through the latest findings, helping you make sense of the changes and optimizing your decision-making process. Welcome to the future of media sales – concise, intelligent, and always at your fingertips.
TV Forecast
Q3 Forecast
Today for All SB Stations, the revenue category pacing changes from last week are as follows: Local + National pacing improved by 1.8, Local TV pacing increased by 0.8, and National TV pacing rose by 3.7. These figures reflect the week-over-week shifts where each category has moved upward relative to last year’s numbers.
In contrast, some revenue categories moved in the opposite direction compared to All SB Stations. For example, FOX’s National TV pacing decreased by 1.9 and CW’s National TV pacing fell by 2.0. Additionally, changes in DMA 101+ saw Local TV pacing drop by 0.8, and NorthEast Local TV recorded a decrease of 2.2. These instances across various affiliations, DMAs, and regions show upward pacing in All SB Stations while certain specific categories have stepped down.
Powered by ChatGPT - Updated 07-02-2026
Q4 Forecast
All SB Stations report a current pacing of -2.7 for Local TV, -28.9 for National TV, and -7.1 for Local + National. These pacing values indicate that the Local TV revenue category is pacing at -2.7 today, the National TV revenue category is pacing at -28.9 today, and the Local + National revenue category is pacing at -7.1 today compared to last year.
Several revenue categories show pacing in the opposite direction relative to All SB Stations. For example, the Independent affiliation records a Local TV current pacing of 11.9 and a Local + National current pacing of 8.6, offering a contrast to the All SB Stations figures. Additionally, DMA South Atlantic features a Local TV current pacing of 7.3, and the NorthEast region shows a Local TV current pacing of 3.1, both diverging from the negative pacing observed in All SB Stations.
Powered by ChatGPT - Updated 07-02-2026
Weekly Forecast
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