A comprehensive analysis of the latest pacing trends – powered by AI and updated daily to keep you ahead of the curve. And to keep that personal, ShareBuilder human touch, our weekly videos walk you through the latest findings, helping you make sense of the changes and optimizing your decision-making process. Welcome to the future of media sales – concise, intelligent, and always at your fingertips.
TV Forecast
Q1 Forecast
For All SB Stations, Local + National pacing remained unchanged with a change of 0.0, Local TV pacing also held steady at 0.0, while National TV pacing posted an increase with a change of 0.1. These figures reflect direct week-over-week pacing changes for each revenue category without averaging or combining any values.
Looking across other segments, some revenue categories moved in an opposite direction compared to their All SB Stations counterparts. For example, Independent National TV showed a pacing change of -0.1 versus All SB Stations’ National TV pacing change of 0.1. Additionally, DMA 101+ presented pacing changes of -0.1 for both Local + National and Local TV as well as -0.2 for National TV in contrast to positive or neutral changes in All SB Stations, and South Atlantic Local + National experienced a pacing change of -0.1 compared to a neutral pacing change for All SB Stations.
Powered by ChatGPT - Updated 03-25-2026
Q2 Forecast
All SB Stations report a current pacing of -12.7 for Local + National, -11.2 for Local TV, and -16.5 for National TV compared to last year. The pacing figures are noted individually for each revenue category without combining the numbers or implying any averages.
Among the revenue categories, FOX National TV and MNTV National TV pace opposite to their All SB Stations counterparts with positive pacing of 4.8 and 9.3 respectively, whereas ABC, CBS, and NBC in their National TV revenue category continue with negative pacing. Additionally, pacing across various DMAs and regions generally follows a negative trend consistent with All SB Stations, though isolated cases like FOX and MNTV on National TV clearly diverge by showing positive pacing.
Powered by ChatGPT - Updated 03-25-2026
Weekly Forecast
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