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Week-to-Week Pacing Changes
Q2 fell again this week, losing 0.6 points.
April declined by 1.2 points, though this may be partially corrected with final data.
May dropped just 0.1 points.
June fell 0.6 points.
Most categories participated in May’s decline, though improvements were seen for Fox and Indy stations; the Northeast, South Atlantic, and West regions; and the 66–100 and 101+ DMA groups.
Forecast Updates
Q2 continues to disappoint, but April showed clear signs of late-breaking business, so I remain hopeful that May and June will see in-month improvement as well. The fact that May fell only a tenth of a point this week, while June declined more meaningfully, supports that view.
One potential source of late business may be markets where AT&T is active: we’re hearing that they are returning to the airwaves for May and June after being dark at this time last year. More behavior like this will be needed to support the level of growth required for the rest of the quarter.
From here, be aware that we may see some volatility in pacing as ABC and NBC stations adjust for home teams advancing or exiting the NBA Playoffs and Finals. ABC stations will see similar dynamics with the Stanley Cup. Additionally, Fox stations continue to report active FIFA World Cup sales, so sports-driven demand will likely create ongoing variability through the remainder of the quarter — and into July for Fox.
Bottom line: we’re seeing signs of late demand, but not enough to offset what remains a fundamentally soft quarter.
Here are this week’s forecasts:
Q2 vs. 2025:
April: -13.6% – down 0.2 points from last week
May: -12.2% – down 0.3 points from last week
June: -4.6% – down 0.5 points from last week
Q2 Total: -10.2% - down 0.3 points from last week
2026 vs. 2025:
Q1: -2.0%
Q2: -10.2%
Q3: -10.5%
Q4: -13.7%
2026: -8.9%
Published: 05-05-2026
Published: 04-30-2026
Published: 04-21-2026