A comprehensive analysis of the latest pacing trends – powered by AI and updated daily to keep you ahead of the curve. And to keep that personal, ShareBuilder human touch, our weekly videos walk you through the latest findings, helping you make sense of the changes and optimizing your decision-making process. Welcome to the future of media sales – concise, intelligent, and always at your fingertips.
TV Forecast
Q1 Forecast
For All SB Stations, today's week-over-week changes in pacing are as follows: Local + National pacing improved by 0.1, Local TV remained unchanged with no pacing shift, and National TV pacing increased by 0.2. These numbers capture the shifts relative to the previous week, with each revenue category tracked independently against last year's levels.
Looking across other revenue categories, some differences are noted in the direction of change when compared to All SB Stations. For instance, under affiliation, CBS National TV pacing shifted downward by 0.1 while All SB Stations’ National TV pacing increased, and CW’s National TV pacing fell by 0.2 versus an increase for All SB Stations. Similarly, DMA 21-65’s National TV pacing dropped by 0.2 and DMA 66-100’s Local + National pacing rose by 0.2, contrasting with All SB Stations’ changes, while in the regions, NorthEast’s National TV pacing increased by 0.5 and South Atlantic’s Local + National pacing rose by 0.1, which oppositely differ from All SB Stations’ respective shifts.
Powered by ChatGPT - Updated 03-29-2026
Q2 Forecast
For All SB Stations, the current pacing stands at -10.9 on the Local + National category, -11.0 on Local TV, and -10.8 on National TV compared to last year. Each revenue category is reported separately using its current pacing value, with Local + National, Local TV, and National TV all registering negative pacing.
Some revenue categories pace in the opposite direction relative to All SB Stations. For instance, FOX National TV is exhibiting positive pacing, and MNTV shows positive pacing in both its Local + National and National TV categories. Other groupings such as select DMA and regional categories also display different pacing directions when compared to the All SB Stations equivalent in their respective revenue category.
Powered by ChatGPT - Updated 03-29-2026
Weekly Forecast
We're sorry, but Our Forecast failed to load. Please try again shortly.