A comprehensive analysis of the latest pacing trends – powered by AI and updated daily to keep you ahead of the curve. And to keep that personal, ShareBuilder human touch, our weekly videos walk you through the latest findings, helping you make sense of the changes and optimizing your decision-making process. Welcome to the future of media sales – concise, intelligent, and always at your fingertips.
TV Forecast
Q4 Forecast
This week, the pacing for All SB Stations has seen an increase across various categories. Local + National pacing stands at 6.0, which is up by 0.8 from last week. Meanwhile, Local TV pacing also rose to 3.8 with a change of 0.8, and National TV pacing increased to 10.7, reflecting a change of 0.8 as well.
However, certain categories have experienced a decline in pacing compared to their All SB Stations counterparts. For example, FOX's Local + National pacing decreased slightly to 4.3, down by 0.2, while CW's Local + National pacing dropped to -2.6, reflecting a 0.6 change. In the DMA 101+ region, National TV pacing fell to -3.1, despite a week-over-week increase of 1.0, illustrating the varied performance across different segments and regions.
Powered by ChatGPT - Updated 10-30-2025
Q1 Forecast
The current pacing for Local TV stands at 12.7, while National TV shows a strong performance with a current pacing of 72.7. Local + National TV is currently at 23.1. These figures reflect the revenue categories as they are today, showcasing differences across the board when compared to last year.
In terms of pacing in the opposite direction, CBS Local TV is currently at -7.0, and FOX Local TV has a pacing of -37.3, indicating underperformance compared to the overall Local TV pacing. Additionally, in the Midwest region, Local TV pacing is at -6.3, contrasting with the National TV pacing of 113.8. Furthermore, CBS shows a Local + National pacing of -0.0, while National TV from CBS is performing at 20.6, highlighting a divergence within that affiliation.
Powered by ChatGPT - Updated 10-30-2025
Weekly Forecast
+National
Week-to-Week Pacing Changes
This week showed more Q4 Core pace growth, picking up 1.1 points.
October grew by 1.7 points.
November climbed 1.1 points.
December added 0.9 points.
Nearly every category we measure grew in November this week, except the Northeast region.
Forecast Updates
This week showed significant improvement on the National line, though I always caution that stations don't consistently categorize accounts as Local or National. Still, some major national advertisers are driving the spending -- last week I mentioned Stellantis and Geico, which is still coming down, and we're also seeing adds from UHC for open enrollment, Discover Card in Thanksgiving programming, and more ICE dollars. We also continue to hear about Meta avail requests, with big rates likely coming to sports. On the other hand, some markets have seen Nissan cancel orders due to low inventory.
These gains show minor upside for my estimates, so I've made only small changes this week.
Q4 vs. 2024:
+16.3% for October – up 0.4 points from last week
-0.7% for November – flat to last week
-3.1% for December – up 0.7 points from last week
+3.5% for the quarter – up 0.4 points from last week