A comprehensive analysis of the latest pacing trends – powered by AI and updated daily to keep you ahead of the curve. And to keep that personal, ShareBuilder human touch, our weekly videos walk you through the latest findings, helping you make sense of the changes and optimizing your decision-making process. Welcome to the future of media sales – concise, intelligent, and always at your fingertips.
TV Forecast
Q1 Forecast
For All SB Stations, today's pacing changes from last week show that Local + National increased by 0.1 pacing, Local TV remained unchanged, and National TV increased by 0.3 pacing. These week-over-week pacing changes indicate the current percentages compared to last week for each of the revenue categories under All SB Stations.
In revenue categories moving in the opposite direction compared to All SB Stations, Independent's revenue categories saw a decrease with Local + National dropping by 0.4 pacing, Local TV down by 0.6 pacing, and National TV falling by 0.1 pacing, while in the South Atlantic region both Local + National and Local TV experienced a negative change of 0.1 pacing. Additionally, NBC's Local TV registered a negative change of 0.1 pacing, contrasting with the non-negative movement seen in All SB Stations.
Powered by ChatGPT - Updated 03-26-2026
Q2 Forecast
All SB Stations report a current pacing of -11.8 for Local + National, -10.8 for Local TV, and -14.6 for National TV. Each revenue category is stated separately, with Local + National pacing at -11.8, Local TV pacing at -10.8, and National TV pacing at -14.6, and all values remain negative in comparison to last year’s overall figures.
Looking across revenue categories, some show current pacing in the opposite direction compared to All SB Stations. For instance, FOX National TV currently paces at 6.6 and MNTV National TV paces at 11.7, both positive in contrast to All SB Stations’ negative National TV pacing. These examples from the affiliations stand out when viewed alongside the overall negative pacing figures.
Powered by ChatGPT - Updated 03-26-2026
Weekly Forecast
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