A comprehensive analysis of the latest pacing trends – powered by AI and updated daily to keep you ahead of the curve. And to keep that personal, ShareBuilder human touch, our weekly videos walk you through the latest findings, helping you make sense of the changes and optimizing your decision-making process. Welcome to the future of media sales – concise, intelligent, and always at your fingertips.
TV Forecast
Q1 Forecast
For All SB Stations, the Local + National pacing has increased by 0.2, while Local TV pacing improved by 0.1 and National TV pacing by 0.3 since last week. These changes reflect only the week‐over‐week adjustments relative to the figures from last year.
In contrast, some revenue categories moved in the opposite direction. For example, the CW affiliation’s Local + National pacing declined by 0.4 and MNTV’s Local + National pacing fell by 0.2, differing from the overall positive change. Additionally, the DMA segment for DMA 66-100 recorded a negative Local + National change of 0.1, offering a counterpoint when compared to the positive week‐over‐week adjustments seen in All SB Stations.
Powered by ChatGPT - Updated 03-20-2026
Q2 Forecast
For All SB Stations, the current pacing for Local + National TV is –12.9, for Local TV is –11.2, and for National TV is –17.9. These pacing values are reported as of today and are taken directly from the current pacing data for All SB Stations.
Across other revenue categories, some show current pacing in the opposite direction compared to their All SB Stations equivalent. For instance, FOX National TV registers a positive current pacing of 18.9, while MNTV National TV holds a positive current pacing of 11.2. A few categories within various affiliations, DMAs, and regions follow a similar trend in one of their revenue categories, distinctly differing from the declines seen in the All SB Stations benchmarks.
Powered by ChatGPT - Updated 03-20-2026
Weekly Forecast
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